The 36th Qingdao International Beer Festival opened in grand style on Friday evening in Qingdao West Coast New Area, Shandong province, kicking off a month-long citywide celebration of beer, culture and entertainment.
Shanghai will offer a wide range of technology, sports, food, shopping, and cultural experiences this summer following a warm-up event for the 2026 Shanghai Service Consumption Carnival on July 9.
The 2026 Shanghai Summer International Consumption Season, which is in its third edition this year, will feature new scenarios and further improve services to attract more inbound travelers, said officials and industry experts attending the event's launch ceremony on Friday.
The Global Taste in Shanghai series of activities has effectively boosted dining consumption this year, as restaurants participating in the event report double-digit growth in both dine-in orders and revenues, according to the Shanghai Municipal Commission of Commerce.
The 7th Shanghai Double Five Shopping Festival had laid on 21 IP events and more than 100 promotional activities across the city's commercial districts, brand enterprises and e-commerce platforms as of the end of May.
A month-long live e-commerce shopping gala kicked off on Saturday in the capital's Fengtai district, aiming to invigorate the consumer market by seamlessly integrating online shopping with cultural, tourism and entertainment experiences.
Over 20 foreign friends from nine countries gathered on April 2 at the foot of Longmen East Hill in Luoyang, where the UNESCO World Heritage site Longmen Grottoes is located. They immersed themselves in incense art, tea ceremony, ancient music, and Luoyang embroidery. More than 30 models — including four from abroad — walked the runway in a hanfu revival show, from legendary armor to Song Dynasty (960-1279) attire.
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