Shiseido China CEO highlights the charm of Chinese traditional culture

Shiseido China CEO highlights the charm of Chinese traditional culture | shoppinginchina.chinaservicesinfo.com

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Shiseido China CEO highlights the charm of Chinese traditional culture

By Zheng Yiran, Zhang Chenxu

chinadaily.com.cn

Nov 07, 2025

The eighth China International Import Expo is underway in Shanghai from Nov 5 to 10. During the expo, Toshinobu Umetsu, Shiseido China and Travel Retail CEO, said that if he were a traveler to China, he would buy Chinese cultural stuff, including traditional clothes, incense and pictures.