Organizers said the festival aims to create an immersive experience centered on Luoyang's peony culture, Tang Dynasty (618-907) heritage, and traditional hanfu.

Visitors can enjoy daytime peony viewing and nighttime cultural activities, with a focus on all-day consumption experiences, the local government said.

Officials stated that integrating peony viewing with cultural tourism supports the development of peony-themed creative products and helps foster broader economic growth.