Combining cultural tourism and premium shopping experiences, Peter Burnett, chief executive of the China-Britain Business Council (CBBC), recommends four top-tier Chinese travel destinations.

Beijing, Shanghai, Chengdu and Xi'an are the cities that have made his list.

These cities integrate profound historical heritage, modern urban charm and diverse shopping scenarios, fully presenting the integrated development of China's tourism industry and consumer market to global visitors, he said.

According to Burnett, tourists travel to China chiefly for immersive cultural experiences, authentic local cuisines and high-quality hospitality services. Beyond profound cultural charms, China boasts abundant and convenient shopping resources across major tourist cities. Visitors can enjoy historic scenery and cultural exploration, as well as diversified shopping journeys covering cultural and creative products, local specialties, trendy domestic goods and international luxury items. The perfect integration of sightseeing and shopping makes China increasingly popular among worldwide travelers.

📍Beijing: The national capital with millennia-old civilization, featuring distinctive intangible cultural heritage and traditional Chinese creative goods for shoppers

📍Shanghai: A world-class dynamic business metropolis, offering top-tier shopping malls covering global fashion brands and innovative Chinese domestic products

📍Chengdu: A relaxing leisure city famous for giant pandas and Sichuan food, with cute panda souvenirs and local spicy specialties as popular shopping picks

📍Xi'an: A time-honored ancient capital home to the Terracotta Warriors, with rich Qin and Tang cultural and creative products carrying profound ancient history

Explore China, and discover the unique glamour of this ancient yet vibrant country.