As an iconic symbol of Oriental aesthetics, the qipao features elements of both northern and southern Chinese clothing traditions.

The clothing is not only a staple of Chinese wardrobes, but also serves as a prestigious gift during state visits. Zhang Fenglan, representative inheritor of traditional Beijing-style qipao-making, has decades of experience in custom handcrafted qipao and elaborates on the key distinctions between Beijing-style and Shanghai-style qipaos.

In decorative details, Beijing-style qipao features wide edge trims embellishing front lapels, mandarin collars and slits, delivering a poised, dignified and reserved temperament, Zhang says.

By contrast, Shanghai-style qipao adopts narrow-edge tailoring to accentuate body curves, presenting a graceful, delicate and feminine vibe. Fabrics are tailored to regional climates: thick brocade satin prevails for northern Beijing-style qipao for warmth, while lightweight soft satin is widely used for southern Shanghai-style qipao, airy and suitable for mild weather, according to Zhang.

Exquisite Beijing-style qipao dress has long been used as a gift at diplomatic events, while early handicrafts, including frog-button decorative paintings and brooches, have been presented to numerous foreign ambassadors and diplomats worldwide.

Zhang once made a bespoke qipao for an Italian guest, incorporating the green, white and red colors of Italy's national flag into garment patterns and matching accessories. By integrating foreign cultural motifs with intangible Chinese heritage craftsmanship, the qipao bridges cultural gaps and wins wide appreciation internationally.

For general buyers, two practical principles guide qipao selection: match styles with occasions, distinct designs for formal ceremonies and casual daily wear; pick fabrics by seasons, thick warm textiles in winter and breathable lightweight materials in summer for both elegance and practicality.

A single qipao embodies subtle Oriental beauty. The traditional qipao with internationally oriented custom designs can be a souvenir of choice for foreign tourists and a vivid medium for cultural exchange.