In the first half of 2026, tax-refund purchases by overseas visitors in China surged by 366 percent year-on-year. For more and more foreign tourists, buying homegrown Chinese brands has become an essential part of their trips.

Journalists from China Daily witnessed the booming trend along Shanghai's iconic Huaihai Middle Road business district as Chinese original design has now become a new growth driver for inbound consumption in China. Click the video and find more.