China and the UK should boost two-way exports of high-quality and exquisite products to deepen cultural and economic exchanges, said Will Butler-Adams, CEO of Brompton Bicycle Limited, in an exclusive interview with China Daily website.

Having operated in China for nearly two decades, the British premium folding bike brand has witnessed a profound shift in Chinese consumer mindsets. Local shoppers are moving away from consumerism and pursuing high-quality experiences, precious memories and a healthier, happier lifestyle.

Butler-Adams noted that the evolving trend creates huge opportunities for British brands. As a brand centered on happiness and life experience, Brompton is well-positioned to cater to the upgraded demands of Chinese consumers.

He also called for enhanced two-way industrial and trade cooperation, urging more British enterprises to explore the huge potential of the Chinese market. In addition, he encouraged outstanding Chinese brands to enter the UK and European markets to achieve mutual benefit and common development.