Planning a China trip this autumn? Sichuan's biggest shopping-and-travel season — the 5th China (Sichuan) International Panda Consumption Festival — opened in Chengdu on Sept 22 and will run until Nov 30, with sub-venues in Luzhou, Nanchong and Panzhihua and events across the province.
China is stepping up efforts to encourage tourism and cultural spending as a roughly 10-day national holiday approaches, with more travel products, cultural events and consumer subsidies rolling out across the country.
The 8th "Fantasy Cloisonné" Nighttime Cultural Experience Season has officially opened under the theme "Golden Threads, Brilliant Enamel, Vibrant Dongcheng".
The 2026 Shanghai Summer International Consumption Season, which is in its third edition this year, will feature new scenarios and further improve services to attract more inbound travelers, said officials and industry experts attending the event's launch ceremony on Friday.
More than 200 of the guide's listed restaurants are now offering premium meal deals. To date, over 50 European-style venues have introduced nearly 100 special promotions. During the event, customers can access discounts of 40 percent or more via the Dianping app or in-store.
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